The Rules of Thumb When it Comes to Writing Content

We all live in an electronic and digital age. No smartphone is without use. Put to say, people use their gadgets to upload or download data to and from the internet. Selfies are everywhere in people always search for the latest trends in whatever category it is.

The bad news is that the competition is high when it comes to written content. There are almost 2 billion websites after all. Yes, that much. Plus, you have to compete with the reader’s attention which pretty much only lasts about 10 seconds or so. So, how do you beat these numbers? By writing good content that’s optimized for the web. These rules will help you to get traffic into your website.

1. Realize your audience

Know your readers. Some people just write about anything without thinking who they want to read their content. But you always have to identify who your primary audience is and the secondary ones. The secondary audience can help influence the primary ones so they too read your content. There are a lot of different sites to find content: search results, social media, email sharing, and more. An elaborate and skillfully written content but not optimized for the web will not be seen by readers. Always think about the audience’s keywords when they search for something. Try to be them and think about what you will type into a search engine when you search for something.

2. Start from the most important to the least important

Write content starting from the most important down to the least important. This is because a reader’s attention only lasts for 10 seconds or so. Write the most important parts and go into the specific details next. Again, put yourself in a reader’s place. If it were you reading a page in the website about the history of tea and how it came about when all you needed to know are the types of teas, you will immediately find it boring and dragging and will not read on.

3. Write short but concise sentences

A website that doesn’t require much reading is better than those with long narratives. And not all readers have a degree in English Literature. Simple words will do. People get turned off by reading an unfamiliar and complex word they don’t encounter often. Nobody has time to Google the meaning of a word while reading an article unless maybe it’s too technical or medical.

4. Describe clearly

A description of the Whats of something doesn’t always help a reader imagine or picture out what it’s all about. You have to provide the Hows and Whys too, to give help them understand the context better. Describe it clearly, specifically, and not too complicated. Take for example a neck pillow. Instead of saying, “It’s the best pillow your head will ever land on”, write “It’s the softest pillow that not only will provide optimum comfort but full support to your head and neck as well.”

These principles are important in ranking. And don’t forget web optimization as well. If you don’t know how to do it, you can always ask for professional help like SEO Doral.

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